Copywriting Course Before and After
Over the years KopywritingKourse.com not only changed its style but also changed its name to CopywritingCourse.com. Both landing pages are unique and converted well.
Image Description
The image compares two landing pages for a copywriting course from 2011 and 2021. The 2011 version is handwritten and playful, while the 2021 version is more polished and professional with a stick figure illustration.
Positive Aspects
- Contrast in Styles: The image effectively showcases the evolution from a quirky, handwritten style to a clean, professional design, highlighting the brand's growth.
- Engagement: The playful 2011 version grabs attention with humor and personality, while the 2021 version uses a structured layout for clarity and persuasion.
- Visual Clarity: The 2021 page clearly communicates the course's benefits with a bold headline and a simple call to action.
Key Takeaways
- Branding and presentation can evolve significantly while maintaining effectiveness.
- A more polished design can convey professionalism and trustworthiness.
- Engaging, humorous content can be just as effective as clean, straightforward messaging.
Additional Insights
- The transition reflects a broader industry trend towards cleaner, more user-friendly web design.
- It’s a great example of how you can maintain core messaging while updating aesthetics to match current design standards.
- Humor and personality in the 2011 version show that even small businesses can stand out with a unique voice.
