Nike did an awesome ad by using callouts to point out the features and benefits of this shoe.
Churn Down For What Email Subject by AppSumo
This is a great example of inserting some humor and fun into a subject line, as the email said "Churn down for what" in...
Jul 21, 2018
Emails
Sugarman Trigger #21
Jun 25, 2020
Copywriting
Advice
Show, Don’t Tell. But with Sugar.
This is the simplest and most effective demonstration of sugar content I’ve ever seen. Seeing a Coca-Cola label say “39g of sugar” doesn’t have...
Oct 28, 2023
Data
Images
Advice
Copywriting is not just for professional copywriters.
I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not necessarily to BECOME a...
Apr 14, 2023
Swipes Email
Wisdom