Sometimes customers don't know how much work goes into a quality product. Atoms breaks down why they priced their shoes at $129.
Vintage IBM ad asks and answers questions
This copy writer used questions to pitch the product. These are more than likely the same questions a shopper would ask. Image Description The...
May 22, 2022
World Nomads Testimonial Stories
Two objections people have when considering travel insurance are: #1.) Nothing bad is going to happen to me. #2.) Even if something does, it'll...
May 26, 2020
Testimonials
Breakthrough Advertising – by Eugene Schwartz:
Price: $249 on Amazon What I love about it: Goes through different stages of large-scale advertising and the thought processes behind them. The examples...
Apr 15, 2020
Books
The Success Iceberg Graphic
This simple image shows that under success is a whole range of failure and doubt and uncertainty.
Jan 6, 2023
Motivation
Images
Advice