Copywriting is transferring information

The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
A monthly overview of the topics covered in the Copywriting Course.
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
According to @thewarkitchen these are the best types of water.I personally have no idea how to rank water, I just...
This “language” was developed for communicating letters and spellings over crappy radio communication lines in order to avoid misspellings and...
Cool graphic that in very little space shows many combinations of salad you can make.
Jay Abraham’s book had a solid title for this: Getting Everything You Can Out of All You’ve Got
Search for a command to run...