Ogilvy's Guinness Guide To Cheese Print Ad
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be
noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
A vintage print ad titled "Guinness Guide To Cheese" showcases various types of cheese, each with a brief description. At the bottom, it suggests pairing cheese with Guinness Stout, featuring an image of a Guinness bottle and glass.
Positive Aspects
This print ad beautifully combines the sophistication of cheese with the robust character of Guinness Stout. The vintage aesthetic and detailed descriptions create an inviting exploration of flavor pairings. The ad cleverly uses imagery and text to suggest a symbiotic relationship between the cheeses and Guinness, making it a feast for both the eyes and the taste buds.
Key Takeaways
- Visual Hierarchy: The ad uses a strategic layout to guide the viewer's eye, making cheese descriptions easily digestible.
- Flavor Pairing: It highlights how different cheeses complement Guinness, suggesting a harmonious taste experience.
- Cultural References: By mentioning historical figures and customs, the ad adds depth and intrigue to each cheese.
- Brand Integration: Seamlessly integrates Guinness as an essential companion to cheese, enhancing its brand image.
Additional Insights
The use of vintage design elements in this ad not only taps into nostalgia but also reinforces the timeless appeal of Guinness. Imagine hosting a cheese and stout tasting party, using this guide as your classy menu—each guest leaves with a newfound appreciation for both the cheeses and the stout. Plus, it's a great conversation starter for those who love to explore culinary history!
