Discord Vs. Slack

Discord is crushing Slack in traffic. The charts show Discord pulling over 1.1 billion monthly visits, while Slack barely passes 123 million. That’s nearly a 9x difference.

Why it works

• Discord nailed a niche first: gamers. Then it expanded to creators and communities.
• They made it fun and frictionless—you don’t need a company email to start chatting.
• Their product feels alive—voice rooms, memes, easy connections.
• They focused on habit-forming UX, not enterprise checklists.

Examples

• Slack started corporate, now struggles to grow beyond work.
• Discord grew from gamers to universities, podcasts, and even investor communities.
• Reddit and Twitch did the same—build fanatically loyal users in one niche, then scale.

Discord’s growth shows one thing: go niche, get traction, then go big.