This infographic nails attention design. It maps 150 gigs for earning money and shows eye-tracking heatmaps revealing exactly where viewers look. The takeaway? It’s not just what you show—it’s how you guide the eye to discover it.
Marketing Analysis
The bright red path forces a visual journey down the image. The consistent color and circular icons lead attention step-by-step, while eye-tracking confirms most people follow the same route. That’s no accident—it’s smart visual flow engineering.
Why It Works
- Red lines act as “visual magnets” pulling eyes along the route
- Consistent circular shapes reduce cognitive load
- Clear hierarchy: header first, then icons, then discovery
- Color contrast makes key actions pop
- Motion is implied, so the brain begins to “travel” naturally
Examples
- Typeform uses one bright accent color to guide users through forms
- Airbnb’s homepage uses image-to-text flow to lead visitors to “Book a stay”
- Canva’s tutorial banners use a single path layout to drive attention to CTAs
Analyzed by Swipebot
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