What every generation is called by year

People love labels. Always have. This list proves that naming generations didn’t start with Millennials or Gen Z. We’ve been doing it for centuries — it’s just how humans categorize big shifts in culture.

Marketing Analysis

Each generation name is a brand standing for a shared set of values, habits, and vibes. The “Enlightenment Generation” screams philosophy and progress. “Baby Boomers” signals post‑war abundance. “Gen Z”? Digital natives. Each label gives marketers a quick mental shortcut to understand (and sell to) a group.

Why It Works

• Clear naming builds instant recognition
• Each name connects to a story or era
• Labels make targeting easier
• People like belonging to a tribe

Examples

• Pepsi rebrands for each generation (“The Choice of a New Generation”).
• Spotify curates “Gen Z Favorites” playlists.
• Levi’s sells nostalgia to Gen X and authenticity to Gen Z.
• Apple markets creativity to every generation—but in their own language.