DocuSign animated explainer video

There’s a reason the best explainer videos grab attention in the first five seconds: they know how to blend story, visuals, and clarity into one tight package.

Why Explainer Videos Hook Viewers

Good ones don’t just tell — they show. You get the message instantly, without jargon or fluff. Every frame earns its place.

Why It Works

• Starts with the problem, then shows the solution fast
• Keeps the script conversational, not corporate
• Uses visuals that add clarity, not decoration
• Ends with a simple call to action

Examples

• Dropbox’s original explainer boosted signups by over 10%, using a simple 2‑minute animation.
• Slack’s intro video cut through complexity by showing a real workflow.
• Dollar Shave Club’s viral launch turned one founder’s rant into millions of views and customers.