Ever read a sales page and felt like your brain had to work too hard? That’s bad copy. The “Caveman Voice” exercise fixes it fast. Just say your lines out loud as if you’re a caveman with no fancy words allowed.
Why It Works
Strips away fluff and jargon
Forces clarity and emotional punch
Helps ideas hit instantly, even to distracted readers
Makes your copy feel human, not academic
Real-World Examples
Dollar Shave Club: “Our blades are f***ing great.” Simple, confident, caveman clear.
Apple’s “Think Different.” Two words, total clarity.
Nike: “Just Do It.” No adjectives needed.
Subway: “Eat Fresh.” Straight to the point, easy to remember.
