LastPass explainer video

Ever tried explaining your product and watched people’s eyes glaze over? That’s what explainer videos fix. They turn “huh?” into “take my money.”

The Marketing Play

Explainer videos simplify complex products into short, engaging visuals that make sense fast. Good ones blend storytelling, motion, and problem-solving in under two minutes.

Why It Works

• Uses storytelling to hold attention
• Visuals make abstract things concrete
• Builds trust through clarity
• Short videos match short attention spans

Examples

• Dropbox’s original explainer video helped boost signups by +10% in weeks
• Dollar Shave Club’s 90-second launch video brought 12,000 new customers in 48 hours
• Headspace explains mindfulness through easy, charming animations that made meditation accessible to millions