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The Comparison Lens
Jul 24, 2020
Formulas
Copywriting
Lenses
1972 Plymouth Fury "Beautiful" Ad
Cool ad for a Plymouth Fury. It's headline says "Beautiful" (meaning beautiful on the outside), but then goes into great detail about the interior...
Oct 2, 2022
Ads
Print Ads
The 5 Levels of Awareness
One of the first steps of writing effective copy is understanding the "awareness level" of your market. If they are hyper-aware, you can take...
Jul 20, 2020
Copywriting
Before and after IG ad for financial newsletter
The before image is of a a confused investor with no clue. The after - the guy who reads the Finimize newsletter is the...
Jun 17, 2022
Ads
Instagram