28:T48c,disguise is a collaborative software tool for BIG visual productions, like concerts, theater shows, and major outdoor events. The problem is, their home page doesn't do a good job explaining what it is, how it works, or why it's important. disguise's Hero section is especially weak. Issues BEFORE the rewrite:

Vague headline: "create together" could mean anything.
No explanation: There's no subhead explaining what the tool does or who it's for.
CTA with no context: Without #1 and #2, it's hard to imagine someone opting into a free trial.

Improvements AFTER the rewrite:

Clear headline: it identifies a clear purpose for the tool.
More explanation: the subheader identifies who the tool is for and why they should use it.
Easier CTA: with a clearer headline and subhead, this CTA should perform better.

29:T661,

Image Description

The image features three distinctive hot sauce bottles labeled as Jalapeno, Cayenne, and Habanero. Each bottle has a unique label showing expressive faces, suggesting intensity and excitement, with the phrase "Pain is good" prominently displayed.

Positive Aspects

Bold and Memorable Design: The expressive faces and bold typography make the packaging eye-catching and likely to draw attention on a crowded shelf.
Clear Flavor Differentiation: The use of color and labeling effectively distinguishes the different flavors, making it easy for consumers to choose their preferred spice level.
Unique Branding: The phrase "Pain is good" adds a daring and playful element, appealing to adventurous hot sauce enthusiasts.

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disguise's home page before/after

Pain Is Good Hot Sauce Package

1960's Sanatogen Tonic Wine

Kools “Cold” Ad

Command Palette