There’s a lot of dental flyers that go out, because each lifetime client they gain can be worth thousands of dollars. I would love to see future promotions from these guys include some sort of “Dental Checklist for Kids” or “Flossing/Brushing Guide”.  This direct mailer is very much B-Pile material. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention. The Regions Report graphically represents the likely distribution of visual attention during preattentive processing. Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.