Eufy security camera email thank you / sales page

eufy sales email copy
Eufy raised 1m on kickstarter and sent out a thank you email to there list. They mentioned a 40% off sale at the top of the email and a "order now' CTA at the bottom. The first few lines of copy is a 1-2-3 combo of killer social proof.
  1. The thank you headline had some social proof wrapped in. Raising a million dollars for anything says a lot.
  2. The published the backer count of 3,793+
  3. The countless gadget blog blurbs.
It should never just be a thank you email. "Always be selling"

Image Description

The image is a sales page for Eufy Security, highlighting their success on Kickstarter with $1 million raised. It features a bold headline, a 40% off promotion, and a strong CTA "Order Now." The page also showcases social proof with 3,793+ backers, media endorsements, and customer reviews alongside images of the product.

Positive Aspects

The image effectively combines social proof and urgency, reinforcing Eufy's credibility and encouraging immediate action. The clear layout, with prominent headlines and CTAs, guides the viewer seamlessly through the sales funnel.

Key Takeaways

  • Leverage Social Proof: Highlighting $1 million raised and thousands of backers builds trust and credibility.
  • Always Be Selling: Even a thank you note can be a sales opportunity with strategic placement of discounts and CTAs.
  • Utilize Endorsements: Featuring media logos and customer reviews bolsters legitimacy and appeals to potential buyers.
  • Clear Call to Action: A prominent "Order Now" button drives conversions by making the next step obvious.

Additional Insights

Eufy nails the art of subtle selling by combining gratitude with a compelling offer. It's like saying, "Thanks for your support! Now here's how you can benefit even more." A little humor could be added by imagining the email saying, "We raised $1 million, but your purchase is priceless!"

Join Copywriting Course!
Write. Learn. Take action.
Join Now →