Existing Customer Special Pricing by Sketch

Image Description

The image displays Sketch's special pricing offers for existing customers, with options to extend or renew a license at discounted rates. It includes a pricing table showing costs per seat based on the number of seats, highlighting the savings compared to new customer pricing.

Positive Aspects

• Clear and Attractive Layout: The image neatly organizes information, making it easy for existing customers to understand their pricing options and savings.
• Customer-Centric Focus: By emphasizing discounts for loyal users, Sketch shows appreciation for their existing customer base, potentially enhancing customer loyalty and satisfaction.

Key Takeaways

• Existing customers of Sketch receive discounted pricing compared to new customers.
• Renewal options are tiered by the number of seats, offering lower per-seat costs for larger teams.
• Extending a license allows for additional seats, accommodating growth and flexibility.

Additional Insights

• Loyalty Pays Off: This pricing strategy not only rewards existing users but also encourages them to stay with Sketch longer, reducing churn.
• Scaling with Ease: For businesses growing their teams, the tiered pricing makes it cost-effective to add more users without breaking the bank.
• Smart Move: By offering lower prices to current users, Sketch likely aims to foster a sense of community and trust, making it a strategic decision for long-term brand loyalty.