Fastest Way for a guy to look great

Back in the 70s, men didn’t really “do” hair dryers. Then Clairol dropped this beauty — a smiling dude, perfect hair, and a headline so direct it could slice butter: “Fastest way for a guy to look great.”

Marketing analysis

This ad didn’t just sell a product. It sold identity. It told men it’s okay to care about looking good — and that real men use hair dryers too.

Why it works

• Bold headline grabs instantly
• Speaks directly to men’s insecurities (“You have more hair… she likes it”)
• Ties speed and performance to masculinity
• Uses benefit-driven copy, not tech specs

Examples

• Gillette ads link shaving to confidence and attraction
• Old Spice rebranded by tying scent to “manly” adventure
• Dollar Shave Club killed it with humor and speed-focused messaging