People don’t want to buy a nail. They want to buy a sturdy place to hang their family picture on the wall.
Persuasive copy needs to include the physical characteristics of the product (AKA features). But more importantly, it must show why those features are important to the buyer’s life (AKA benefits).
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I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
