3 levels of copy that AI can do

AI is getting spooky good at spitting out words fast. But can it really write killer copy? Nev breaks it down in this quick video.

Marketing analysis

AI is great for templates, outlines, and idea generation. It can crank out blog intros, product descriptions, or social captions that follow a clear pattern. But emotional persuasion, humor, and brand personality still need a human brain.

Why it works

• AI speeds up boring tasks so writers focus on creativity
• It helps you test multiple versions fast
• It removes “blank page” anxiety
• Human editing keeps it real and on-brand

Examples

• Jasper writes 10 product blurbs in 2 minutes
• HubSpot uses AI to draft email subject lines, then tweaks top performers
• Copy.ai helps freelancers brainstorm ad hooks before refining manually