Five times as many people read the headlines - David Ogilvy
"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."— David Ogilvy
"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."
Image Description
A black-and-white photo of a distinguished man in a suit, holding glasses. He appears thoughtful, embodying a classic and timeless business style.
Positive Aspects
The image of David Ogilvy complements the quote perfectly, adding authority and credibility. His thoughtful pose reinforces the importance of the message about headlines in advertising.
Key Takeaways
- Headlines Matter: The headline is crucial as it captures the attention of five times more readers than the body text.
- Investment in Headlines: Crafting effective headlines is vital so that your advertising budget isn't wasted.
- Ogilvy's Wisdom: This insight from David Ogilvy highlights the timeless importance of strong copywriting.
Additional Insights
Imagine your headline as the gatekeeper of your ad. If it doesn't pull readers in, the rest of your effort might as well be invisible. It's like having a flashy store sign with a "Closed" notice—catchy, but not converting. So next time, give your headline the love it deserves!
