Flip The Problem Around
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Most marketers try to solve their own problems first: How do I get more customers? How do I make more money? But the real magic happens when you flip the question.
The Marketing Flip
Instead of asking “How do I make people buy?” ask “Why would someone want to buy?”
When you focus on the other person’s desire, you unlock powerful insights into motivation, positioning, and messaging.
Why It Works
- Shifts focus from selfish goals to customer value
- Forces empathy and curiosity
- Reveals hidden customer problems worth solving
- Turns marketing into matchmaking, not manipulation
Real World Flips
- Airbnb: “How can travelers live like locals?” → Locals rent to travelers
- Uber: “How can I get a ride fast?” → Drivers want extra income
- Canva: “How can people design easily?” → Non-designers need simplicity
- Duolingo: “How can people learn languages?” → Learners want fun, bite-sized lessons
Analyzed by Swipebot
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