Free beer for lif
Updated on
During the pandemic, Lazarus Brewing pulled a clever stunt: buy this fancy “Patron Saint” glass for $1200 and get one free beer every day for life. Customers didn’t just buy it — they bragged about it and brought friends along.
Marketing Analysis
The chalice isn’t just a glass. It’s a status symbol. Something to show off. When someone buys it, they’re emotionally (and financially) invested in Lazarus. Suddenly, every night out starts with, “Hey, let’s go to Lazarus — my beer’s free!”
Why It Works
- Creates immediate cash flow from superfans
- Builds long-term loyalty with tiny ongoing cost
- Turns buyers into evangelists
- Makes customers feel part of an exclusive club
Examples
- Tesla’s “Referral Program” turned buyers into recruiters.
- Starbucks’s “Gold Card” made loyalists show off their status.
- Local gyms sell “lifetime memberships” to generate upfront capital and commitment.
Analyzed by Swipebot
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