🎤 The SWIPES Email (Friday, December 27th, 2024)
Updated on
Friday, December 27th, 2024
An educational (and fun) email by Copywriting Course. Enjoy! And
MERRY CHRISTMAS OR WHATEVER HOLIDAY YOU CELEBRATE!
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Swipe:
I loooveeee when images say more than words.
Images are like a universal language all humans can understand, whereas the written word only a small portion of humans can understand (like young kids or people who can't read your specific language).
To me this image tells a story of optimization and simplification by showing the Mac Mini getting smaller and simpler while getting more powerful:
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Wisdom:
This simple chart helps you determine if a purchase is worth it or not:
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This reminds me of a Cost Analysis Calculator I made that tells you if it's worth it to buy a product based on it's price and how many hours a day you use it:
HINT: Your phone and computer are the best values for most people!
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Interesting:
I go over the business of air purifiers and single-sku business with Mike Feldstein in this recent interview:
Mike Feldstein started off in the Floods, Fire, Mould Removal, Disaster Chasing business, and currently is a huge seller of indoor air purifiers that look like a giant Alexa device. We did a pod about it that people loved.
- 0:00: Mike runs Jaspr Air
- 0:28: Mike likes our podcast
- 0:49: Old school internet comments
- 1:52: Mike's last two pods
- 2:15: Simple = Better conversions
- 5:00: Single-sku company opportunity
- 6:39: Digital and physical businesses squeezed
- 7:50: HouseOfRave SEO success
- 8:40: One expensive product strategy
- 10:15: Mike's SEO investment
- 12:00: SEO rebirth with AI
- 14:55: Top of Feed Search
- 15:35: Podcast guesting sales
- 19:42: AppSumo courses strategy
- 20:40: Value of deep essays
- 23:32: Essay podcast strategy
- 25:30: Mike's YouTube strategy
- 28:30: Why Instagram over TikTok
- 31:50: Only remarketing ads
- 32:17: Physical ads in wellness places
- 36:19: Conference strategy
- 39:14: Podcast support request
- 40:44: Email marketing insights
- 43:58: New podcast on businesses
- 49:55: Using AI - MikeyGPT
- 52:00: AI's impact on jobs
- 56:00: Thoughts on subscription models
Picture:
In addition to Christmas presents, for some of my friends who cook steak I sent them my own spice blend I use for steak!
It gives the steak a nice flavor (not too spicy, but great FLAVOR) with just a little shake of it on top:
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I called it "Nev's Steak Shake"...made a label in Canva, then printed it out and affixed it with packing tape 😂
Essay:
I took these case studies from this Instagram account where it shows different rebrands that worked well:
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Simply rebranding your packaging can help a bit, but what's WAY MORE IMPORTANT about a rebrand is getting clear on who you are selling to:
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Understanding the customer better and knowing which market you're going for is the most important thing!
Splurge:
There's only a short amount of time left to get Copywriting Course for half off PLUS 2 free extra months (so you can goof off now, then go hard in 2025):
CC makes a great gift to yourself so you can invest in your business and optimize all your:
- Sales Pages
- Emails
- Home Pages
- Sales Sequences
- Ads
- Content
- Social Media
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Have a great Friday!
Sincerely,
Neville Medhora
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P.S. Checkout some wins from Copywriting Course members (because there's a big sale coming up)!
We also do weekly Live Reviews each week....we clip them up for members to watch:
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