Give people the end result they want

Aug 8, 2022

This is a slide from a YouTube video I saw (so sorry....forgot which video this was, so apologies for not crediting it). It was explaining how it's important to know WHY people are buying a product, so you can better understand their root problem. This shows they don't want a drill, but that they need a hole to be drilled, and that hole is for hanging a TV.

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