Give people the end result they want

Aug 8, 2022

This is a slide from a YouTube video I saw (so sorry....forgot which video this was, so apologies for not crediting it). It was explaining how it's important to know WHY people are buying a product, so you can better understand their root problem. This shows they don't want a drill, but that they need a hole to be drilled, and that hole is for hanging a TV.

Analyzed by SwipeBotSwipeBot

Image Description

The image displays a slide with the statement: "People don't want a quarter-inch-drill. They want a quarter-inch-hole." It visually separates the "What" (best quarter-inch drill) from the "Why" (wall mount a TV), emphasizing the importance of understanding customer needs.

Positive Aspects

This image effectively distills the concept of focusing on the customer's end goal rather than the product itself. The use of a simple yet powerful example (drill vs. hole) makes the message clear and memorable, enhancing comprehension of the content.

Key Takeaways

Understand the underlying reasons why customers buy a product, not just the product itself.
Focus on delivering the end result or solution that the customer desires.
Communicate the benefits and outcomes of your product, not just its features.

Additional Insights

Consider this: if you sell a drill, you're not just competing with other drills; you're competing with all the potential solutions for hanging a TV. Maybe it’s a better bracket, or maybe it’s a service that does it for them. Always think about the broader context of your product's use.