Image Description

The image prominently features the bold headline "College is broken." It includes a concise message detailing Palantir's initiative to offer a Fall fellowship for high-achieving students, emphasizing merit and academic excellence as criteria for selection.

Positive Aspects

Attention-Grabbing Headline: "College is broken" immediately captures interest by challenging traditional educational norms, making it a powerful hook.
Clear Call to Action: The ad succinctly outlines the opportunity, encouraging immediate action with "Apply today," which is effective in driving engagement.
Merit-Based Focus: The emphasis on merit and academic excellence appeals to high-achieving students who may feel constrained by conventional academic paths.

Key Takeaways

Challenging the Status Quo: Palantir questions traditional college education, suggesting a more direct path to professional experience.
Real-World Experience: Offers students a chance to gain valuable job experience early, which can be more beneficial than a prolonged academic path.
Merit-Driven Opportunities: The initiative focuses on merit and academic excellence, offering internships and potential full-time roles based on performance.
Immediate Engagement: The ad’s structure encourages quick decision-making and application, appealing to ambitious students.

Additional Insights

Innovative Learning Models: The mention of a school using a food truck to teach various skills highlights the effectiveness of practical, hands-on learning experiences.
Personal Development: Early work experiences can foster growth in areas like teamwork, problem-solving, and financial literacy, crucial skills for future success.
Humor Angle: "Skip the lectures and get to work!" could be a playful nod to students tired of traditional education, emphasizing the appeal of jumping straight into the workforce.

Great above the fold copy for mobile landing page

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