Great above the fold copy for mobile landing page

This landing page from The New Paper is a masterclass in clarity. In less than five seconds, you know exactly what the product is and how it works—news summaries delivered once a day by text.

Marketing Analysis

Everything critical is right at the top: what you get, how you get it, and when. The clean design and simple product shot make it feel modern and trustworthy. The red button draws your eye immediately.

Why It Works

• Clear value prop: “daily news in as few words as possible”
• Simple delivery: once a day by text
• Low friction: $5/month, cancel anytime
• Visual focus: one strong CTA button
• Apple-style minimalism = instant credibility

Examples

• Morning Brew clearly lists “Join 4 million readers” to build trust.
• Headspace leads with “Less stress. More sleep. Happier life.”
• Grammarly shows exactly what you get with a live writing demo.