This great 1941 Spam & Pancakes ad shows readers "alternative uses" for the Spam product (aka eating with pancakes).
A great way to increase product usage!
AIDA Formula low effort -> high impact
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result: It's probably...
Apr 30, 2024
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Formulas
Wisdom
Tweets
Social Media
1978 Ford Pinto Ad
This ad has no copy or anything…just an awesome visual of the product!
Jun 2, 2023
Ads
Print Ads
Images
Hidden Rules Among Classes
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
Jul 17, 2023
Formulas
Copywriting
Lenses
Data
Images
One pagers
Headlines that make it free
Making something free is the lowest-friction way to get someone to take an offer. Here’s some “Free Phrases” to entice them. Totally free for...
Mar 21, 2018
Headlines
