“Handwritten” commercial flooring direct mail flyer
This direct mail flyer is full of attention-getting features:
1.) It looks “handwritten”
2.) It “highlights” the offer with lines.
3.) It “highlights” the offer with actual highlighting.
4.) It gives the first 100 customers a free Roomba Vacuum.
My recommendation on how to make this flyer better would be to include some example work pictures they’ve done on the back. Currently the back of the flyer just looks like this:
Image Description
The image showcases the front of a direct mail flyer designed to look handwritten. It features a mix of text styles, including highlighted offers and handwritten elements, drawing attention to deals such as "up to 75% off" and a free Roomba for the first 100 customers.
Positive Aspects
- Authentic Touch: The handwritten style gives the flyer a personal feel, making it stand out in a pile of typical mail.
- Visual Highlights: The use of highlighting and lines effectively draws the eye to the most important offers and messages.
- Strong Incentive: Offering a free Roomba is a compelling call to action that can drive immediate responses.
Key Takeaways
- Handwritten elements can make direct mail more engaging and personal.
- Highlighting key offers visually captures attention and enhances readability.
- Including a strong incentive, like a free Roomba, can significantly boost response rates.
Additional Insights
To further enhance the flyer, including a few images of completed flooring projects on the back could provide visual proof of quality and professionalism. This would help potential customers visualize the transformation in their own spaces and increase trust in the service offered.
