Have you gone noseblind?

Febreze popularized the term “noseblind” in a series of TV ads over the last 10+ years.

This image is great because it’s simple, direct, and eye-catching. Even if you don’t know what “noseblind” means, you’d understand the point of this ad right away.

According to effie.org, this image was part of a very successful repositioning campaign for Febreze in France and the UK.

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Regular Fit vs Athletic Fit Shirts

State & Liberty is a brand that makes dress shirts for athletes.

If you’re thinking, “Is that specific fit really such a big deal?”…

Images like this show the difference …