Have you gone noseblind?

Febreze popularized the term “noseblind” in a series of TV ads over the last 10+ years.

This image is great because it’s simple, direct, and eye-catching. Even if you don’t know what “noseblind” means, you’d understand the point of this ad right away.

According to effie.org, this image was part of a very successful repositioning campaign for Febreze in France and the UK.

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Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

1969 McDonald’s BigMac launched ad

In 1969 this was how the famous McDonald’s BigMac was launched. I love the simplicity of this ad, and how it relies on a strong headline and simple picture to …