Ben Affleck said something that perfectly explains why AI can’t replace artists.

Ben Affleck recently weighed in on the AI vs. artist debate. His take? Machines can’t replicate feelings. And that’s a killer reminder for marketers too.

Marketing analysis

Affleck’s insight hits home for creators and brands: AI can crank out content, but it can’t feel the problem your customer has—or the joy of solving it. The best marketing always connects emotionally first, logically second.

Why it works

• Emotion drives action (see: every Apple ad ever).
• Authentic stories build trust faster than perfect automation.
• People buy from people, not algorithms.

Examples

• Nike ads focus on grit and human stories, not product specs.
• Dove’s “Real Beauty” campaign used real women, not flawless models.
• Airbnb’s “Belong Anywhere” sells feelings of connection, not rentals.