How women and men see colors differently

This graphic nails a marketing truth: people see the same thing differently. Literally. What looks like “red” to one person might be “maraschino” to another.

Marketing Analysis

In marketing, your audience doesn’t see your product how you do. You see nuance, craft, and brand story. They see “just another option.” The job is to bridge that gap.

Why It Works

• Simple visual joke that highlights perspective differences
• Immediately relatable (everyone’s argued over colors before)
• Turns a small truth into a big insight: perception = marketing reality
• Encourages empathy with your audience

Real-World Examples

• Apple calls their color “Starlight,” not “beige.”
• Starbucks labels “Grande” instead of “Medium.”
• Coca-Cola bottles are “contour” shaped, not “curvy.”
• Tesla calls paint “Deep Blue Metallic,” making “blue car” sound premium.