CRO -vs- Copywriting -vs- Digital Marketing
🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”
Surprising how much larger the term “Digital Marketing” is over the others.
Ad
Siege Media's $1,500,000/yr Tool Kit
This is a breakdown of the $1,500,000 in expenses each year Siege Media has with people and software tools.They are...
Copywriting/Data
Dec 30, 2024
Jason Cohen
@asmartbear
At WP Engine, we once invested in fixing our 'poor web design' weakness and got zero return. Why?
Because our words and product/market fit were 100x more important.
Lesson: Double down on strengths.
Your product is 100x more important than “good web design”
I resonate with this because too many times I’ve seen companies redesign their whole websites (a big project) because their...
Business Ideas/Wisdom/Copywriting
Apr 13, 2025
How Starbucks uses Psychological Triggers
I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...
Formulas/Copywriting/Images
Jun 3, 2025
EBITDA Explained in one image
Warren Buffet and Charlie Munger famously hated the "EBITDA" method of calculating profit, because it doesn't account for allllll the...
Money/Data/Images
Mar 23, 2025
Kleenex Kube Vintage Print Ad
This vintage ad features a striking product shot and highlights the benefits of the new cube-shaped Kleenex box.
Ads/Print Ads/Copywriting
Jan 5, 2025
60,000x improvement in capability in 24 years
This is a fun comparison of Apple products from 2001 being able to store 1,000 songs...and now your watch can...
Ads/Data/Images
Apr 3, 2025