Ideas Vs Action
This is a great little image showing the benefits between just "thinking of an idea" and actually "doing it."
The SLAP Copywriting Formula For Selling Inexpensive Products
Stop the prospect Make them look Make them act Get the purchase Perfect for inexpensive products (like Groupon) the SLAP formula is used to...
Aug 7, 2017
Formulas
Real Estate Flyer Featuring Gorgeous Interior View
The front of this flyer contains a really stunning interior shot of a specific unit, showing this is a high-end property. Red areas are...
Oct 15, 2017
Flyers
Direct Mail
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously...
Apr 27, 2022
Copywriting
Direct Mail
Headlines
"Creativity is..."
This is Anna Iurchenko's take on a Peter Merholz quote. "Quantity" can just lead to a messy jumble. "Quality" usually takes the shape of...
Jul 5, 2020
Images