Dance On Your Doctors Grave Pamphlet

This pamphlet cover is wild. It’s got an old couple literally dancing on their doctor’s grave. Shocking? Yep. Memorable? Extremely. And that’s the point.
Why this headline crushes
- It breaks expectations. Who expects a health guide to celebrate defying doctors?
- Humor disarms. The cartoonish image keeps it cheeky, not evil.
- Massive curiosity gap. You instantly want to know how to outlive your doctor.
- Bold promise. “Healthy and active at 100” is specific and inspiring.
- Clear positioning. Positions the author as the anti-establishment voice in health.
Real-world examples
- Dollar Shave Club: “Our Blades Are F***ing Great” – humor + rebellion.
- Poo-Pourri: Used taboo humor to make toilet spray cool.
- Dr. Squatch: “Soap for Men Who Build Things” – anti-mainstream tone hooks instantly.
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