Injured? Good!

Someone on Reddit made a fake billboard that simply says: “Injured? GOOD.” It’s not real, but it’s genius. It instantly grabs attention, makes you do a double-take, and is memorable.

The Marketing Genius Behind It

This billboard flips expectations. Injury lawyer ads usually scream compassion and phone numbers. This one shocks you, which forces a second look. And that’s half the battle in outdoor advertising.

Why It Works

• Pattern interrupt: It breaks the predictable format of lawyer ads.
• Emotion trigger: Shock and humor make it stick.
• Clarity: Only two words, both bold and easy to read at 60 mph.
• Contrast: Smiling faces with an aggressive message grab visual attention.

Real-World Examples

• Dollar Shave Club: Used humor to stand out in a boring industry.
• Liquid Death: Turns water into a rebellious lifestyle with dark humor.
• Snickers: “You’re not you when you’re hungry” flips the food ad formula.