Jim Bean "Back To Basics" Lipstick Ad

Jul 10, 2020

This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of "getting back to the basics."

Copywriting Course

Use code BLACKFRIDAY for 50% off + 2 extra months

10 Steps to Writing Great Copy

Before hitting publish, polish up your message by running your copy through these 10 steps.

Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂

This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months...

Instead of telling people about your service, can you just SHOW IT instead? Like this before/after picture of helping people with their home video...