Jim Bean "Back To Basics" Lipstick Ad

Image Description

The Jim Beam ad features a series of lipstick marks from different years, showing changes in fashion from 1956 to 1990. Beneath the lipstick prints is a bottle of Jim Beam whiskey with the tagline "You always come back to the basics."

Positive Aspects

The ad cleverly uses lipstick marks to symbolize the changing times, suggesting that while trends evolve, some things—like Jim Beam—remain timeless. The visual progression toward the whiskey bottle reinforces the concept of returning to the basics, tying the product to a sense of nostalgic consistency.

Key Takeaways

• The ad captures the essence of enduring quality amidst changing trends.
• Lipstick marks symbolize the evolution of styles over the decades.
• The tagline effectively reinforces the timeless appeal of Jim Beam.

Additional Insights

Just like those classic lipstick shades that never go out of style, Jim Beam positions itself as a staple that’s always in fashion. It’s a clever nod to both the changing and unchanging nature of consumer preferences, reminding us that while fads come and go, some things are forever.