Joseph Campbell tweet on fear

Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example: Who else wants that...
This is a sales page for a personal finance course by Ramit Sethi called “Advanced Personal Finance.”
When you make complicated copy with big words it feels confusing like this.
In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage. This is reminiscent...
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