KFC ran this weird “Monday Diet” coupon campaign to send attention to their big Tuesday promtion.
The idea is that you’ll get so much food on Tuesday, you’ll need to save room on Monday. To help, they offer coupons that’ll give you less food.
Nobody is going to actually use these coupons (I hope), the goal is just to create buzz.
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This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??…
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes you want to open it.
This example came from Self …
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a good idea.…
