List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something.
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don't keep you full for long, but adding some fat and protein does....
Aug 31, 2022
Instagram
Copywriting
Images
The Shoe Pocket
The product might look a little funky but the ad is great. It showcases the "shoe pocket" in action, both as a close-up and...
Jul 13, 2020
Ads
Campaign Monitor Homepage with customer success story
Great graphics throughout this homepage. The images clearly show the website & its functions. I really enjoy the testimonials which allows you to click...
Apr 21, 2022
Home Pages
Price Intelligently Sales Page
A good example of a sale page showing how to use the product in three steps.
Apr 12, 2018
SaaS Pages
Sales Pages