List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something.
Volkswagen Vintage Ad
This vintage ad is a great example of how you can take one feature (or in this case, an add-on feature) and create an...
Nov 4, 2020
Print Ads
Chocolate is a fighting food
This 1942 ad Nestle ad uses a "comparative energy value" chart to make a bar of chocolate look like a valuable energy source. It's...
Jul 6, 2020
Images
Ads for a steering wheel food/work tray
This is a kind-of-funny-looking-but-clever product that holds a laptop or food in your car. The advertising for it doesn’t need much copy, just showing...
Jan 13, 2022
Ads
Images
Old Print Ad for Paper Fastener Machines
This is an old-timey print ad from around the 1920's which shows a good advertisement for a paper fastener and tagging tool. Image Description...
Oct 10, 2018
Print Ads