List of psychological triggers that make people buy

Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something.
From this product awareness campaign I like their use of dumb puns! “Go bananas” “It’s got appeal” The Banana Shake is still being sold...
This 1942 ad Nestle ad uses a "comparative energy value" chart to make a bar of chocolate look like a valuable energy source. It's...
The front of this flyer contains a really stunning interior shot of a specific unit, showing this is a high-end property
This is a funny ad from a split testing company where it says, "Missy said, 'Lose control.' So we did the variation one, which...
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