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Jun 25, 2023

List of psychological triggers that make people buy

Formulas

Copywriting

Advice

Jun 25, 2023

Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something.

Source (copywritingcourse.com)

Ad

Apple Revenue Sources Chart

This simple chart conveys Apple's multiple sources of revenue over time, all in an extremely easy color coded chart. This image takes pages of...

Feb 3, 2021

Data

Images

Support your favorite business for free

I thought this image was awesome because it teaches you something really cool in one Instagram square…and makes it look like a “receipt.”

Tomlinson's Pet Food Delivery Direct Mail Flyer

This direct mail flyer uses an eye-catching image for pet owners, and instantly shows you what they do. Red areas are most likely to...

Jul 24, 2017

Direct Mail

1 idea executed vs 1 million ideas

Moving fast and scrappy and validating an idea is better than having endless ideas and doing nothing.