Luxury Bag Pyramid
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The “Luxury Bag Brand Guide” by The Curator is viral because it hits a simple marketing truth: people love to know where they “rank.” This pyramid of handbags is like Maslow’s Hierarchy… but for fashion snobs.
Marketing analysis
This image organizes brands into a clear visual hierarchy — from “Accessible Luxury” to “Supreme Luxury.” The genius? It gives everyone a place while sparking status-driven curiosity. If a new or unknown brand were placed at the top, people would instantly google it to see why. That’s free awareness through intrigue.
Why it works
- Visual hierarchies simplify complex markets
- Status triggers curiosity and engagement
- Comparison makes positioning crystal clear
- “Who’s at the top?” becomes the conversion hook
Examples
- Liquid Death’s “luxury water” branding makes canned water feel exclusive
- Olipop markets soda like a wellness beverage, instantly premium
- Gymshark positioned their gym gear alongside Nike, then beat them in niche buzz
- Rolex vs. Seiko charts often trend because status sells stories