Software in AI - RAAS (Results As A Service)

Dharmesh from HubSpot nailed it with this one. His idea: RaaS (Results as a Service) is the future. Instead of paying for software (SaaS) or work (WaaS), people will pay for results.

Marketing analysis

The image breaks down how businesses are shifting from selling tools to selling outcomes. AI makes this possible because it blends human-like execution with scalable automation.

Why it works

• Customers care about outcomes, not effort.
• Easier to tie pricing to tangible ROI.
• Reduces buyer risk.
• Makes marketing messaging hyper-clear: “You pay when you win.”

Examples

• Jasper bills based on word output that drives engagement.
• Growth agencies paid per qualified lead.
• Shopify merchants using AI ads that charge based on sales generated.
• SEO firms charging only on ranking or traffic improvements.