MailShake keeps it super simple. Their homepage video isn’t flashy—it’s just a screen recording showing the software actually solving a problem. Real tool, real use case, real quick.
Why this works
- Shows value instantly—people see the results, not just promises
- Builds trust because nothing is hidden
- Removes confusion—viewers instantly understand what the tool does
- Costs way less than fancy animated explainers
Real-world examples
- Loom’s 90-second demo gets to the “aha” moment fast
- Dropbox’s early screen-recorded demo pulled in 75,000 signups overnight
- Figma shows real collaboration in real time
- Notion uses live product walkthroughs that make a complex tool feel simple
Analyzed by Swipebot
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