MailShake SaaS Explainer Video

Oct 16, 2017

This is a great and simple video from MailShake that explains what their product does by simply demonstrating how to use it. This screen capture video is a fantastic way to show their customers the benefits and ease-of-use without any costly animated explainer videos.

Source (mailshake.com)

Analyzed by SwipeBotSwipeBot

Positive Aspects

The blog post highlights MailShake's savvy use of a screen capture video to communicate the essence of their product. This approach is effective because it shows potential customers exactly what they can expect, avoiding the abstract and often expensive nature of animated explainer videos. It’s straightforward, clear, and directly addresses the user’s curiosity by showing real-world functionality.

Key Takeaways

Simplicity Wins: MailShake uses a direct, no-fuss screen capture to show how their tool works, making it accessible and easy to understand for potential users.
Cost-Effective Strategy: By opting for screen capture instead of costly animations, MailShake efficiently communicates their product’s value while saving on production costs.
User-Focused: Demonstrating the product in action directly addresses customer questions, likely increasing user confidence and conversion rates.
Transparency: Providing a clear view of the product’s functionality builds trust with potential customers by setting accurate expectations.

Additional Insights

Explainer videos, especially those that are straightforward and product-focused like MailShake's, are akin to giving someone a test drive before buying a car. They not only showcase the product but also the company's confidence in its usability. It's like saying, "Look, no magic tricks, just pure product goodness." This approach aligns well with the trend of authenticity and transparency that modern consumers appreciate. Plus, it’s always refreshing when a company trusts that their product can speak for itself without needing a Hollywood-style production.