Make ads like Ogilvy – Cheat Sheet

Here is a cheat sheet on how to make your ads in the style of the Ad legend: David Ogilvy.

Can you simply describe your own product/service with this framework?

Example 1:
Feature: Sun cream.
Benefit: No sun burn.
Experience: A burn free summer.

Example 2:
Feature: Blackjack …

Jan 10

This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action…

Dec 13

This is a neat infographic that sums up how to create a compelling story…

Dec 11

This cool guide of chores shows common chores for different ages of children.…

Nov 15

This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers and editors would use.…

Nov 12