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Make ads like Ogilvy – Cheat Sheet

  • Formulas

Here is a cheat sheet on how to make your ads in the style of the Ad legend: David Ogilvy.

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Creatively designed sales page for art prints
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Vintage Omega Ad displays social proof

Feature, Benefit, Experience.

  • Formulas
  • Frameworks
  • Interesting
  • swipes email

Can you simply describe your own product/service with this framework?

Example 1: 
Feature: Sun cream.
Benefit: No sun burn.
Experience: A burn free summer.

Example 2: 
Feature: Blackjack …

Jan 10
0

ATIDFA Copywriting Formula

  • Copywriting
  • Formulas
  • Frameworks

This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action…

Dec 13
6

7-Steps of a Compelling Story

  • Advice
  • Copywriting
  • Formulas
  • Frameworks
  • Images

This is a neat infographic that sums up how to create a compelling story…

Dec 11
6

Age Appropriate Chores List

  • Advice
  • Formulas
  • Frameworks
  • Images
  • Stats

This cool guide of chores shows common chores for different ages of children.…

Nov 15
4

Physical writing proofreading markup symbols

  • Copywriting
  • Formulas
  • Images
  • Notes

This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers and editors would use.…

Nov 12
3
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