Everyone loves a good launch. This chart of IPO market caps vs. current values shows how hype often outruns reality. Companies like Rivian, Coinbase, and Robinhood had sky-high openings, only to crash back down to Earth.
Marketing analysis
Launches create excitement. But excitement is temporary. The brands that maintain growth are the ones that deliver consistent value after the spotlight fades.
Why it works
- Scarcity + buzz = short-term attention
- Real user value = long-term trust
- Brand consistency beats one-time hype
- Momentum needs proof, not just noise
Examples
- Rivian: $87.5B IPO, now $12.8B – flashy start, few deliveries
- Airbnb: IPO hype strong, still holding value through real demand
- Mobileye: steady value from consistent performance
- Palantir: small dip, showing a loyal investor base through proven contracts
- Coinbase: rode crypto hype, now facing the trust test