Michael J Fox Giving Tuesday Twitter Campaign

Black Friday and Cyber Monday are great for sales, but don’t forget Giving Tuesday! This is a great opportunity to do some good in the world (while building engagement for your brand).

This campaign encourages people to post photos of them doing an unselfish act.

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Mahabis After Christmas Sale

After buying Christmas gifts for everyone else, this email lets you get one for yourself. It’s a great excuse to encourage people to keep buying before the put their wallets …