JetBlue Thanksgiving Email

JetBlue’s Thanksgiving email isn’t selling—it's entertaining. Instead of a hard pitch, they drop ten travel tips loaded with food puns like “CARVE out time” and “Quit those other airlines cold TURKEY.” It’s hilarious, memorable, and sneaks in product benefits with a smile.

Why It Works

• Builds brand warmth before Black Friday hype
• Maintains top-of-mind awareness with zero pressure
• Uses humor to create emotional connection
• Reinforces JetBlue’s fun, friendly voice

Real-World Examples

• Wendy’s nails personality tweets that fans share for laughs, not promos
• Mailchimp sends quirky “Happy Holidays” notes that humanize the brand
• Duolingo uses seasonal memes, not discounts, to stay relevant
• Liquid Death adds shock humor to make canned water go viral