This shows a lot of helpful data in one simple-to-read chart. I also love how it relates hardness to everyday things we can understand like “fingernail” or “copper coin.”
Copywriting Command Center for new copywriters
This is a "Copywriting Command Center" new copywriters can use to get their first copywriting gigs. It's a place to organize all your opportunities...
Jun 7, 2018
Copywriting
How to make your sales promotions more profitable advertorial
Part of Ogilvy's famous "how to" campaign that showcases the agencies copywriting and strategy skills. Red areas are most likely to attract attention, followed...
Oct 27, 2017
Print Ads
Advertorials
AppSumo Black Friday Retro-Advertising
Awesome retro advertising for an AppSumo promotion! This is emulating the box of Windows 95….except with a taco 🌮
Nov 18, 2023
Packaging
Funny and Weird
Black friday email for watch brand gives sense of urgency
I love the headline "Tomorrow is too late" The brand then restates that this is indeed the best sale of the year so don't...
Apr 20, 2022
Emails