Here’s a smart twist on a boring data chart: instead of using a bar graph, this map shows the most popular grocery stores by state. It instantly turns dry stats into something everyone wants to scan.
Marketing analysis
A map like this works because it ties data to identity. People love seeing “their” state represented, and they naturally compare with others. That built-in curiosity keeps attention way longer than a spreadsheet or graph.
Why it works
- Turns abstract data into something personal
- Triggers state pride and comparison
- Uses logos for instant brand recognition
- Easy to digest at a glance
Examples
- Spotify Wrapped maps music taste by state.
- Yelp’s “Most Popular Restaurants by City” earns huge shares.
- Google Trends maps show viral search terms by region.