Music Store Black Friday Sign

Sometimes the best marketing move is to laugh with your customers. The Beat Goes On nailed it with their Black Friday sign: “No kicking or hair pulling.” It’s a wink to the chaos we all know, and it lands perfectly.

Why It Works

• Uses humor to humanize the brand
• References a universal experience (crazy Black Friday crowds)
• Shows personality without needing fancy design
• Stops people mid-scroll or mid-drive with surprise and relatability

Real-World Examples

• Wendy’s snarky Twitter replies boosted brand love and engagement
• Dollar Shave Club’s funny launch video racked up 27M+ views
• Oatly’s quirky packaging copy turned them into a cult favorite

Funny = friendly. And friendly sells.