New York Public Library Black Friday Ad

A tectonic big shift in SEO

In the last 3 years as Google has got smarter and generative AI has become good, the game of SEO has dramatically shifted. It...

If you were flying the Concorde tomorrow you wear a Rolex

This is a great ad that uses the concept of "anchoring" to sell. Back in the day the Concorde plane was considered an extreme...

Con Con by The Hustle

Con Con is a one day conference focused on teaching startups how to create and then use content to acquire new users and customers....

Sugarman Trigger #20