Negotiate Like A Pro Cheatsheet

This one-pager nails the art of negotiation into bite-size, repeatable moves. It’s a masterclass in how to win without crushing the other side. Think calm, confident, and strategic instead of desperate or pushy.

Marketing Analysis

The layout itself is persuasive marketing. It uses lists, color, and structure to make complex negotiation tactics instantly digestible. Each section feels like a valuable “aha!” moment, packaging Harvard research into visual micro-lessons that build trust through clarity.

Why It Works

• Uses authority (Harvard, Tony Robbins) to boost credibility
• Frames negotiation as a “win-win,” reducing tension
• Makes abstract psychology tangible with visuals and stats (7-38-55 rule)
• Encourages emotional intelligence, not aggression
• Creates confidence through actionable scripts and templates

Examples

• Chris Voss’s “Never Split the Difference” uses similar psychology to drive multi-million dollar business deals.
• HubSpot’s sales playbooks break down calls into systemized scripts that boost close rates 30%.
• LinkedIn career courses use roleplay scripts like this to raise students’ salary negotiation confidence by 40%.